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Social media has become a no-brainer when it comes to growing your business and establishing an online brand. While it may seem simple at first, you may find yourself struggling to expand your reach as time goes on. Step up your social media with these tips and improve your online presence!

1. Define your goals

You’ll find it much easier to create a sustainable and effective social media strategy once you know what you’re working toward. Knowing what your purpose is with each post will prevent your accounts from becoming a mindless stream of information, and instead become a curated representation of your brand.

2. Know your audience

Make sure you’re aware of who you’re talking to! Define your audience and do some research – where are they spending time online, what are they searching for, and how can you help them? By targeting your posts specifically to your audience, you’ll receive more engagement.

3. Don’t be a robot

Be someone your audience wants to be friends with! Don’t get lost in the idea of posting for SEO and engagement only – think about what you like about the people you follow. Be real, honest, and personable, and you’ll build a following that is truly interested in your posts.

4. Promote your accounts on your website and emails

Don’t leave people following your accounts to chance. Add your social icons in a notable place on your website and on the emails you send out. This simple action makes it easy for people to find more information on your company and keep up with you in the future.

5. Engage with your audience

Utilize social media for its intended purpose – be social! Interact with your audience by responding to comments and tagged posts. By increasing this engagement, your followers will want to interact more and become loyal to your company.

6. Use hashtags effectively

Hashtags can be a game changer when it comes to expanding your post reach. Choose relevant and common tags that can be found easily. Ideally, hashtags will bring in more followers who are looking for the information you’re providing.

7. Provide great customer service

Always be vigilant on your social platforms, as a customer service blunder can happen in the blink of an eye. Consider your social media an opportunity to demonstrate your company’s exceptional customer service – respond in a timely manner with friendly and helpful answers.

8. Build relationships

Create an online community around your social platforms. Connect with other companies and complementary brands, tag them in relevant posts, and engage their audiences. These relationships can bring in an entirely new set of followers.

9. Bring something helpful to the table

Aim to give your followers something useful. Whether it’s links to helpful articles or information about services they’re interested in, keeping the content relevant and informative will keep people engaged and interested.

10. Post pictures

Posts with visual elements tend to get more engagement. Whenever possible, add pictures to your social posts. Choose relevant, creative images – not just stock pictures from online. This is a chance to make your own brand stand out among the seas of other posts!

11. Stay consistent

Regardless of your posting schedule, make sure you’re being consistent. Whether it’s once a week or once a day, your followers want to know what they can expect from you. Keeping to a consistent schedule will also help you get into a posting rhythm that eases the process.

12. Monitor your accounts and posts

Take a look at the analytics from all of your social platforms. Which posts performed the best? Consider factors such as day of the week, time, and post type. After evaluating the results, decide how you can utilize your best-performing strategies moving forward.

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