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If you’ve just created a mobile app for your business, or have a great idea that you want to become the next big thing, it is important that you market your app properly. Here are 9 tips to get you started in marketing your mobile application.

1. Create a microsite to build up hype.

A microsite is a website with just a few pages, mainly drawing attention to your mobile app, describing its features, and clearly prompting users to download your app. A microsite is a great tool, especially if you can snag a domain that includes the name of your app. This will make it extremely easy to link your CTA to download your app to your social media accounts, as opposed to just relying on a shortened share link generated by the app store. You can also link to press and blog posts about your app through the microsite.

2. Offer an incentive to download.

If you’re creating an app with the intention to sell a product or service, offering a free trial or discount is a great way to promote your app. Another possibility is to host a contest, in which when people download your app they are prompted to enter their email for a chance to win a prize. Not only will this create buzz around your app, but it will also generate an email list for you to send targeted follow up emails to market your mobile app, and increase engagement.

3. Insert a call to action linking to the download on your mobile site.

If you are a business owner, you may already have an existing website (thus eliminating the need for a microsite.) Therefore, you may want to ensure that the mobile site is optimized to direct visitors to open web pages through the app. This will direct visitors to the app store to download your app. Be sure to give them the “No thank you” option, continuing to the mobile site, to avoid seeming too invasive.

4. Spread the word on social media.

Create an active social media presence in which you promote your app. You can use this as a way to share posts or articles written about your app, share video demonstrations of your app, as well as share testimonials. Furthermore, be sure to include social sharing options within your app itself, giving users the ability to spread the word about the app and the content they create within it.

5. Create a video demonstrating the benefits of your app.

Why should anyone download your app? Sometimes, visualizing is better than reading. Creating a video that will help users understand what your app has to offer is a great way to show users how easy your app is to navigate, as well as affirm the claimed benefits. These videos can be shared on social media, as well as used within targeted ads (which we will cover in a moment).

6. Reach out to potential press.

Send your app to all the press and bloggers you can find! Offer them a free download if its a paid app, or a special discount or incentive. If they like it enough, they just might write about it. This will not only increase the number of potential users your app can reach but also improve the reputation of your company. Additionally, bloggers and websites linking to your website will improve your SEO score, which will result in more users down the road.

7. Target ads to your ideal audience.

Take advantages of tools like Instagram for Business and Facebook Ad Campaign Manager, as well as create in-app or mobile advertisements through Google to promote your app to the right demographic. And better yet, make the advertisements clickable, bringing the user right to the app store to download! You will then be able to use these advertising services as insights to see your conversion rate, source, and the demographics in which your app is reaching best.

8. Address negative reviews and resolve them fast.

If someone posts a negative review about your app on the App Store, be sure to review the review as quickly as possible. This may either bring attention to a bug or glitch you were originally unaware of or shed light on a feature that could be made easier to use. Be sure to address the comment with a kind and helpful response, in order to help evolve and improve your app into the best possible user experience.

9. Take advantage of traditional marketing.

Sometimes, spreading the word online doesn’t beat old fashioned, in-person marketing. Attend events, or send representatives to college campuses or crowded cities, to promote your app. You can offer a small token of appreciation to users that can prove to you that they downloaded your mobile application. Whether it be a novelty toy, gift card, a coupon, or a treat, these are great ways to target young, tech-savvy users who love free stuff.