If you’re looking to deliver informative and appealing content to your target audience, creating blog posts is the perfect way to do it. Not only can blog posts help your customers learn and grow, they can also help you market your business’s products and services. Blog posts generate shares on social media, improve your SEO, and show that your company is an expert in its field.
The benefits of blogging are immense if your business is consistent and strategic in its approach. By driving more traffic to your website you will generate more leads, experience sales growth, and witness a clear return on investment. We have put together a comprehensive guide to creating blog posts in order to help you reap the rewards of delivering great content to your audience.
Here is how you can create the perfect blog post:
1. Know your audience
Before you can immediately start writing blog posts, you need to know who you’re targeting. Who do you want to read this post? What would they like to read about? Your business should already have a set target audience in mind based on the products and services your company offers, and therefore the content that you post should be curated to resonate with those that are most likely to take advantage of your business offerings.
2. Choose a topic and don’t worry about the title just yet
Now that you’ve analyzed your audience and understand what type of content they want to consume, finalize a topic for your first blog post. If this is the first blog post you are publishing on your website, it may be a better idea to choose a general topic. Once you’ve developed a solid amount of content, you can begin to get more specific.
You shouldn’t worry about the title right away because it can tighten the scope and potential of your post if you try to write for a title beforehand. Therefore, instead, you should create a ‘working title’. Say your topic of choice is social media for small businesses. Your working title may be something like, “Ways Small Businesses Can Use Social Media,” but after you’ve written it, the final title may be “How to Generate More Leads Through Social Media.”
3. Create an outline and an attention-grabbing intro
Some people prefer not to outline written content beforehand, as they feel it limits them in scope. We recommend an outline because it affirms the points you want to make without letting anything slip from your mind. And just like your working title, it can be a working outline. It may change along the way, but it will ensure that your content is staying on track rather than going off on a tangent that may confuse your audience.
Your first paragraph is the most important, aside from your captivating title. If your introduction hooks the reader, it will propel them to continue reading. If your introduction is boring, or in some cases too formal/hard to understand, a reader may be discouraged. To hook your reader, open your post with something that will stir a reaction. Something funny, a personal story, a description of a problem your business may be able to solve, a statistic or piece of information that grabs attention, and so forth. Be a little casual, as if you were talking to the reader in person. This will make the blog post easier to digest and understand.
Following your strong hook, which by the way can be either one sentence or a few, you’ll want to describe what the piece of content is about. What are you sharing with the reader? What will they get out of reading it? Why should they read it? These are some questions you’ll want to cover in your introduction. After you’ve covered these points, you’ll want to transition into your blog post and deliver that informative content.
4. Write and organize your content
With the initial steps of the blog posting process now underway, you’ll want to begin writing your blog post. Make sure that you are following your outline and within the scope of the topic at hand. It’s always a good idea to do research prior to writing your post, and even while you are writing it. If you ever run into writers’ block or a point in your post in which you’re unsure how to continue, back up a few sentences or paragraphs and do some more research. Reading and learning from other sources about your topic will help you determine how exactly you want to construct your blog post.
It is also important that your content is visually appealing. Break it up into sections, bold titles, and subtitles, including bulleted lists, numbered items, images and other forms of media. No one wants to read what looks like an essay on a screen. They want to easily be able to grasp the purpose of your content. Including subheadings will allow a reader to more easily flow through your content, and it will also make it easier for you to write.
We recommend using google docs for writing and organizing your blog content
5. Proofread and ensure consistency
It should be obvious that you’ll want to check for spelling errors, grammatical errors and effective transitions. If you don’t do this and miss something that could cause the reader to take your content less seriously or misunderstand it, it will have less of a chance of having an impact. Another important thing to make sure is that all aspects of your blog post are consistent. This includes:
Images: Make sure they are relevant, not completely distracting, and have the same design attributes throughout like borders, placement, theme, and so forth.
Fonts and headers: You should avoid using a number of different fonts. Usually one is just fine. Your headers and titles should be larger and bold. Don’t go too crazy bolding or italicizing everything – try and focus on the important points you want to deliver. It makes the content easier to read and understand.
Tags: Tags are keywords that search engines will pick up on when they are included in your post. They can also be used to link other content within your site together. We recommend using just a few tags that are relevant to the topic at hand to make sure that the people reading your blog post are the ones who want to.
Some tools you may want to consider:
Grammarly (Free Proofreading Tool) – https://www.grammarly.com/
If you are looking for free web fonts for your site check out Google fonts – https://fonts.google.com/
6. Insert a call-to-action
At the end of your blog post, you’ll want to insert a CTA, otherwise known as a call-to-action. This is where you will tell your viewer to do something, like sign up for your mailing list to receive updates on further content. You don’t want to be too overwhelming or aggressive, but you also don’t want to be too subtle to the point where the CTA goes unnoticed. Finding the right balance and placement on your page is something that will come with testing, practice, and time. Research other blogs while taking note of where they put their CTA’s.
Below is an example of one of our CTA’s that promotes one of our content offers.
7. Use SEO to increase your organic reach
You should be familiar with SEO, and if you aren’t, take the time to learn about it. Here is a link to our guide on how to get started with SEO – https://cmgventures.com/how-to-get-started-with-seo/. Search Engine Optimization (SEO) is the process of influencing the online visibility of your website or a web page in a search engine’s organic results. It allows you to promote your content and have it more likely to be discovered by users searching for it on websites like Google and Bing. When optimizing a blog post for SEO, there are several things that need to be done:
First, you will need to find a keyword that best fits your content. A good keyword tool is Google’s Keyword Planner – https://ads.google.com/home/tools/keyword-planner/, where you can see how competitive the market is for a certain keyword. This is a great way to ensure you pick the right one. Try to insert the keyword in the URL slug, SEO title, page description, post tags and as the focus keyword for the post. Spread the keyword throughout the post, it should definitely appear in the first paragraph. Over time, go back and insert links within your content to other blog posts on your site and web pages that relate to the post. Say you have a post written about social media, briefly mention it in your post about search engine optimization. Hyperlink those hot words to those other posts and content to generate more sessions amongst viewers as they browse your site. The more content they consume, the more likely they are to take action.
SEO isn’t guaranteed to work overnight. Google and other search engines take into account a lot of factors. Check out our guide to SEO – https://cmgventures.com/how-to-get-started-with-seo/ to learn more about implementing it into your website.
If you are using WordPress we recommend the Yoast SEO Plugin – https://wordpress.org/plugins/wordpress-seo/
8. Share your posts on social media and in your email newsletters
This one should be self-explanatory. Boost your content reach by posting it on social media sites like Facebook and Twitter, sending it out in your email newsletters, and showcasing it on the homepage of your site. Together, social sharing and Search Engine Optimization(SEO) can help your blog post get discovered, and maybe even go viral!
Hopefully, this guide has made it easy for you to understand the fundamentals of creating the perfect blog post. Our digital marketing experts at CMG Ventures are here to help you create meaningful content that will propel your business forward! Contact us today to learn more about how we can transform the way your company does business.